Othership: Scaling App Subscribers

+65% Paid Subscribers

Within 6 months

- 40% Cost Per new user

over the same time frame

We partnered with Othership to help grow their total number of app subscribers by 65% over 6 months using paid advertising. During this time, we helped Othership 10x their monthly installs from ads while reducing their cost per new app open by 40%.

Background: 

The Othership App is a music driven breathwork app designed to help users shift their internal state in a matter of minutes. People use Othership to energize themselves at the start of a new day, wind down before bed, and to boost their overall focus and mood. 

We partnered with Othership with the objective of scaling their paid user base in the most efficient way possible. In order to do this, we leveraged Search Engine Marketing and App Store Advertising to reach new customers efficiently across both Android and iOS mobile devices.  

Strategy:

 Here are some of the steps we took to drive more conversions than ever before while also improving user acquisition costs:

• Optimized for in-app events.

  • This helped us ensure that users we drove from ads engaged with the app once it was installed, making them more likely to purchase.

• Leveraged Google Analytics to optimize Othership’s geotargeting strategy

  • We used Google Analytics to paint a fuller picture of where Othership’s organic users came from. Based on this reporting, we optimized our geotargeting strategy to show paid ads in additional countries, which helped us find incremental customers in a more cost-effective way.

• Optimized ad creative for each platform/campaign type

  • This helped us get Othership’s messaging into additional online spaces that were not previously being reached, further expanding the brand.